Higgsfield, a two-year-old AI video generation platform, has raised $400 million in a new funding round led by DST Global, Goldman Sachs, Liberty Global, and Intel. The round values the company at **$5.4 billion**, more than four times its $1.3 billion valuation from a financing round just eight months ago.
Launched in 2025, Higgsfield has reached **$700 million in annualized revenue** as of August 2026, up from just $20 million a year ago—a 34-fold increase. The platform now serves over 30 million users across 238 countries, with the U.S. as its largest market.
From teen filters to enterprise marketing. Founder Alex Mashrabov, formerly of Snapchat, noted that while his facial filters once served teenagers for entertainment, Higgsfield is now fundamentally changing how large enterprises conduct marketing. Corporate clients now account for the majority of revenue—a dramatic shift from January 2026, when they contributed less than 25%. Since May, hundreds of DTC brands including Dollar Shave Club have used Higgsfield to generate multiple videos daily, replacing the traditional one-campaign-one-asset model.
Compute shortage remains the biggest bottleneck. Mashrabov said the new funds will be used to secure compute capacity in advance and invest in enterprise-grade products and security. Goldman Sachs estimates the global creator economy will grow from $250 billion in 2023 to $480 billion by 2027.
Higgsfield previously made waves with a 95-minute AI film Hell Grind produced on a $500,000 budget, which premiered at Cannes, followed by *The Cully Hill Boys*, a 110-minute film with a $2 million budget showcasing its Cinema Studio video generator capabilities. Despite Hollywood's concerns over AI-generated films, the company has pivoted decisively toward enterprise marketing clients, carving a distinct path in the post-Sora AI video landscape.
Higgsfield's explosive growth validates AI video's commercial viability in marketing. While peers compete on technical benchmarks, Higgsfield has proven enterprises will pay for tangible cost-efficiency gains. The $5.4 billion valuation reflects market belief not just in the technology, but in the multi-billion-dollar "AI-native marketing" opportunity.